GIGIL Founder Badong Abesamis featured on Campaign Asia’s Creative Circle
Badong Abesamis has been featured in Campaign Brief Asia’s new ‘Creative Circle’ series.
Here, two creatives from the region talk about recent works that caught their attention from Asia and globally.
Together with Ogilvy Malaysia’s Creative Director, Jaz Lee, Badong shares his top picks for the week of January 26.
For works within Asia, GIGIL Founder Badong Abesamis selects MaePranom’s ‘The Sauce Bowl’ film. It’s objective is simple:
announce the new tube packaging of Maepranom Chilli Sauce.
“Easy squeeze, one-click-and-it’s-closed—it could’ve been as simple as that.
But trust the Thais to do what only they can. Create a film that’s crazy funny and so random its intro reads:
Husband angers wife. To make up, he invites her to a grilled chicken date. At 2 am,” the GIGIL Founder comments.
Among this week’s global works, Macmillan Cancer Support’s film caught Badong’s eye the most.
Here’s what he has to say about it:
“A frightened girl, touching the stitches on her father’s head. A bald, elderly man, breaking into a smile after seeing the charity of a dance. A sick child, shrieking in delight, being taken on a carnival ride in his wheelchair.
And in all these are the nurses of Macmillan, celebrating the triumph of remissions, or being strong for the sick,
even if they can barely keep themselves from falling apart. Great acting. Greater music.”
Watch the ‘The Sauce Bowl’ film: https://www.bestadsontv.com/ad/118723/MaePranom-The-Sauce-Bowl
Watch the ‘Whatever It Takes’ film: https://www.bestadsontv.com/ad/121515/Macmillan-Cancer-Support-Whatever-it-Takes