Author: Yvannah Raggi

The Spikes Asia Awards—Asia-Pacific’s benchmark for creative excellence—honor not only standout ideas but also the strategy and effectiveness behind them. This year, GIGIL reached a new high, doubling its wins from previous years and proving that bold storytelling continues to resonate across the region.

From a single Bronze in 2023 to two Bronzes and two Shortlists in 2025, the agency’s performance reflects both creative growth and consistent client trust. RC Cola’s “Miracle” earned Bronze in Film (Single-Market Campaign) and a Shortlist in Film (Consumer Goods). Grab Summer also took Bronze in Film (Consumer Services/Business to Business), while Grab Mother’s Day 2 landed a Shortlist in the same category.

“Started with one Bronze in 2023—now we’re seeing double,” says GIGIL. “Talk about a spike in performance.”

The winning campaigns for RC Cola and Grab highlight the power of fresh ideas and unconventional narratives in Philippine advertising. Both brands continue to pursue bold creative directions, producing work that pushes industry boundaries and elevates the country’s creative output.

Since 1959, the Clio Awards have honored the most daring and impactful ideas in advertising—work that doesn’t just sell, but shapes culture. This year, at one of the toughest creative arenas in the world, GIGIL emerged as the Philippines’ best performer.

The agency brought home Gold for RC Cola’s now-iconic “Miracle” campaign and Bronze for Mandaue Foam’s clever and unexpected “Steal.” Both wins came in a year of intense global competition, proving once again that Filipino creativity can stand toe-to-toe with the very best.

“Some wait for miracles. We go out and steal them,” says GIGIL—celebrating not only the awards but also the courageous clients who make such work possible. RC Cola and Mandaue Foam embraced bold, unconventional storytelling, and the results resonated with audiences around the world.

These Clio wins mark another proud moment for Philippine advertising, reinforcing the country’s place in the global creative conversation.