Category: Sport

Once again, Filipino creativity shines as GIGIL wins 13 metals at MAD STARS 2025. 

Held in Busan, South Korea, MAD STARS is an international festival known for merging bold technology with big ideas, recognizing the most impactful advertising campaigns from around the world.

Each award represents the fearless ideas and world-class craft behind campaigns for Mandaue Foam, Lagundex, Closeup, and RC Cola. These wins highlight not only the strength of creative storytelling, but also the bravery of the clients who trusted GIGIL to push boundaries in advertising.

Behind every trophy is a network of collaborators who share GIGIL’s belief in the power of bold work. The agency extends their gratitude to production partners Arcade Film Factory, Southern Lantern Studios, HIT Productions, and their very own media team, Naks, whose dedication made these victories possible.

For the first time in Campaign Brief’s history, a Filipino ad agency has risen to the top of the Asia-Pacific region. 

GIGIL has been declared the #1 ad agency in Asia-Pacific, #1 ad agency in Asia, and the #1 ad agency in the Philippines at The Work 2025, Campaign Brief’s annual showcase of the best advertising in the region.

This year, GIGIL earned 46 Acceptances across 27 campaigns for 16 clients, leading the entire APAC and Asia in recognized work. Featured clients include Mandaue Foam, Rogin-E, Grab, Closeup, Defensil, Netflix, Lagundex, Jollibee, Skyro, Havaianas, Jiang Nan Hotpot, Knorr, LBC, Macbeth, PalawanPay, and ONE Asia Creative Awards.

Now on its 23rd year, The Work features the very best advertising of the year from Australia, New Zealand, and Asia. The Work is recognised as a true record of creativity for the entire region.  It is published by Campaign Brief, the must-visit site for the latest in advertising news, new campaigns, and creative awards show coverage.

This milestone is more than a ranking — it’s a testament to the strength of Filipino creativity on the global stage. GIGIL continues to show what’s possible when bold ideas meet brave brands.

The Spikes Asia Awards—Asia-Pacific’s benchmark for creative excellence—honor not only standout ideas but also the strategy and effectiveness behind them. This year, GIGIL reached a new high, doubling its wins from previous years and proving that bold storytelling continues to resonate across the region.

From a single Bronze in 2023 to two Bronzes and two Shortlists in 2025, the agency’s performance reflects both creative growth and consistent client trust. RC Cola’s “Miracle” earned Bronze in Film (Single-Market Campaign) and a Shortlist in Film (Consumer Goods). Grab Summer also took Bronze in Film (Consumer Services/Business to Business), while Grab Mother’s Day 2 landed a Shortlist in the same category.

“Started with one Bronze in 2023—now we’re seeing double,” says GIGIL. “Talk about a spike in performance.”

The winning campaigns for RC Cola and Grab highlight the power of fresh ideas and unconventional narratives in Philippine advertising. Both brands continue to pursue bold creative directions, producing work that pushes industry boundaries and elevates the country’s creative output.

Since 1959, the Clio Awards have honored the most daring and impactful ideas in advertising—work that doesn’t just sell, but shapes culture. This year, at one of the toughest creative arenas in the world, GIGIL emerged as the Philippines’ best performer.

The agency brought home Gold for RC Cola’s now-iconic “Miracle” campaign and Bronze for Mandaue Foam’s clever and unexpected “Steal.” Both wins came in a year of intense global competition, proving once again that Filipino creativity can stand toe-to-toe with the very best.

“Some wait for miracles. We go out and steal them,” says GIGIL—celebrating not only the awards but also the courageous clients who make such work possible. RC Cola and Mandaue Foam embraced bold, unconventional storytelling, and the results resonated with audiences around the world.

These Clio wins mark another proud moment for Philippine advertising, reinforcing the country’s place in the global creative conversation.

The Design & Art Direction (D&AD) Awards, held annually in the UK, are widely regarded as the toughest creative competition in the world—honoring only the most visionary ideas and the highest standards of craft in advertising and design.

This year, GIGIL made history by taking home three coveted Pencils—the most for any Philippine agency at the 2024 D&AD Awards. In a year packed with fierce global competition, this milestone proves that bold storytelling and fearless creativity can cut through on the world stage.

Behind each Pencil lies a story of client vision, strategic trust, and creative craft. Directed by Marius Talampas of Arcade Film Factory, the awarded campaigns for Mandaue Foam Home Store and ARC Refreshments Corporation demonstrate how bold ideas, paired with strong execution, can deliver impactful results.

The Cannes Lions International Festival of Creativity—the world’s most prestigious stage for advertising and marketing—once again celebrated the best ideas in the business in 2025 in Cannes, France. 

Standing as the country’s sole winner in the Film Lions category, which is widely regarded as one of the toughest competitions at Cannes, GIGIL  proudly brought home two Bronze Lions for its unforgettable campaigns: “Miracle” for RC Cola and “Steal” for Mandaue Foam.

These awards mark not just another milestone for the agency, but also a celebration of Philippine creativity and our ability to connect with audiences worldwide.

GIGIL shares this honor with our brilliant collaborators: Director Marius Talampas of Arcade Film Factory, the sound wizards at Hit Productions, and the color-grading artists at Barebones, whose expertise elevated each story to cinematic brilliance.