GIGIL co-founder Badong Abesamis intimates what criteria AD STARS 2021 jury may look out for
Predicting what pieces will win in a advertising festival is risky business.
There are just too many factors at play, the composition of the jury and each of the members’ definition of what makes a good ad just being a couple of them.
But GIGIL co-founder Badong Abesamis offers some leads on what work could perhaps break through.
*Is the work fresh? The idea must be new.
*Is it unexpected? It works to an idea’s advantage if it’s a bit off-kilter.
*Is it well crafted? The idea has to be produced well.
*Does it point to how ads can be done in the future?
Will GIGIL co-founder be right?
Watch for the announcement of finalists by AD STARS on July 16.