Unilever

SHOP2GIVE Year 2
idea

How we avoided a sophomore slump.

results

Realized 100% of sales target (at 118% basket size)
Overdelivered on committed shop traffic by 181%
Achieved 167% better conversion rate vs. target
Biggest single-day Unilever-branded campaign on LazadaEarned US$300K worth of free media
25% of record-breaking sales was donated to Unicef