levi’s

studs

idea

For the first time in brand history, Levi’s spoke in a language the Filipino understands.

results

31.9 million views
792 thousand shares
23.7 thousand comments
Scored +84 in brand health sentiment
Gained +84 purchase intent among shoppers
Experienced 15.6% sell-through growth vs. previous year
Earned 72% more revenue in 2018 vs. 2017 among Levi’s stores with The Tailor Shop
Achieved 16% increase in holiday season sales of Levi’s vs. past year

awards

APAC EFFIES
– Gold (Retail)

CLIO AWARDS
– Silver (Fashion and Beauty)

ONE SHOW
– Shortlist

NEW YORK FESTIVALS
– Shortlist (Film)
– Shortlist (Creative Marketing Strategy Effectiveness – Small Budget/Big Idea)

AD STARS
– Finalist (Film)

YOUTUBE AWARDS
– Crystal, (Long-Form Category)

BOOMERANG AWARDS
– Silver (Effectiveness – Campaign Context, Product or Service Launch)
– Silver (Effectiveness – Campaign Result, Awareness & Engagement)
– Shortlist (Craft, Video/Moving Image, Single)
– Shortlist (Program & Service, Corporate Image)

KIDLAT
– Bronze (Creative Effectiveness – Film)
– Finalist (Creative Effectiveness – Promo & Activation)
– Finalist (Creative Storytelling)

TAMBULI
– Bronze (Brand Storytelling)
– Bronze (Seasons Celebration)

PANATA AWARDS
– Gold (Excellence in Customer Empowerment)
– Gold (Excellence in Grand Positioning)
– Grand PANATA