GIGIL is passion.

 

We give our all to create ideas that solve business problems,

slaving as much over a flyer as we'd do over a film.

We're invested in our client's business as though it were our own.

We make things...and make things happen.

 

GIGIL is brave.

 

We do work that scares brands. Which is a good thing,

because if clients want good, unexpected business results,

they won't get those by producing expected ads.

Fortune favors the brave. And the riskiest thing

brands can do is play safe.

GIGIL is for a David with ambitions of slaying a Goliath.

Or a Goliath, who hasn't forgotten how it was to be a David.

 

GIGIL is true.

 

No scam. We win with real work.

Work that really sells, and becomes part of pop culture.

 

GIGIL is Filipino.

 

And is a word that curiously can't be translated into

any other language. Some say it means

'the overwhelming feeling of wanting to squeeze something.'

And that's the sort of thing we want to create.

Work that delights, inspires, activates.

Work that's equal to the best of the world's, because it's Filipino.

 

GIGIL is fun.

 

Well, just say our name to yourself.

 

Fun, Filipino, true, brave, and all passion.

 

GIGIL.

GIGIL is passion.

 

We give our all to create ideas that solve business problems,

slaving as much over a flyer as we'd do over a film.

We're invested in our client's business as though it were our own.

 

We make things...and make things happen.

 

GIGIL is brave.

 

We do work that scares brands. Which is a good thing,

because if clients want good, unexpected business results,

they won't get those by producing expected ads.

 

Fortune favors the brave. And the riskiest thing

brands can do is play safe.

 

GIGIL is for a David with ambitions of slaying a Goliath.

Or a Goliath, who hasn't forgotten how it is to be a David.

 

GIGIL is true.

 

No scam. We win with real work.

Work that really sells, and becomes part of pop culture.

 

GIGIL is Filipino.

 

And is a word that curiously can't be translated into

any other language. Some say it means

'the overwhelming feeling of wanting to squeeze something.'

And that's the sort of thing we want to create.

Work that delights, angers, activates.

Work that's equal to the best of the world's, because it's Filipino.

 

GIGIL is fun.

 

Well, just say our name to yourself.

 

Fun, Filipino, true, brave, and all passion.

 

GIGIL.

Badong Abesamis Founding Partner

Badong Abesamis has been in the marketing
communications industry for more than 20 years,
receiving hundreds of international and local
advertising honors, some of which on work
made for the country’s biggest brands.

Badong Abesamis has been in the marketing
communications industry for more than
20 years, receiving hundreds of international
and local advertising honors, some of which
on work made for the country’s biggest brands.

Badong Abesamis has been in the marketing
communications industry for more than 20 years,
receiving hundreds of international and local
advertising honors, some of which on work
made for the country’s biggest brands.

He has held posts in Ace Saatchi & Saatchi, Leo
Burnett Manila, McCann, and TBWA\. His last
was Chief Creative Officer of Y&R Philippines,
where he helped win the agency its first Philippine
Agency of the Year plates and Cannes Lions after
being in existence for 30 years. He was also part
of the team that won the Philippines its first
APAC Effies metal in 2016.

Badong was inducted to the Hall of Fame of the
Creative Guild of the Philippines in 2010. He was
named its Chairman in 2016.

Badong Abesamis has been in the marketing
communications industry for more than
20 years, receiving hundreds of international
and local advertising honors, some of which
on work made for the country’s biggest brands.

He has held posts in Ace Saatchi & Saatchi,
Leo Burnett Manila, McCann, and TBWA\.
His last was Chief Creative Officer of Y&R
Philippines, where he helped win the agency
its first Philippine Agency of the Year plates
and Cannes Lions after being in existence
for 30 years. He was also part of the team
that won the Philippines its first APAC Effies
metal in 2016.

Badong was inducted to the Hall of Fame
of the Creative Guild of the Philippines in
2010. He was named its Chairman in 2016.

Herbert Hernandez Founding Partner

Herbert Hernandez graduated Magna Cum
Laude, and first in his Advertising class.
He proceeded to do great work in JWT,
was named Creative Director at
DM9JaymeSyfu, and elevated to become
Executive Creative Director at Y&R Philippines.

Herbert Hernandez graduated Magna Cum
Laude, and first in his Advertising class.
He proceeded to do great work in JWT,
was named Creative Director at
DM9JaymeSyfu, and elevated to become
Executive Creative Director at Y&R Philippines.

Herbert Hernandez graduated Magna Cum
Laude, and first in his Advertising class.
He proceeded to do great work in JWT,
was named Creative Director at
DM9JaymeSyfu, and elevated to become
Executive Creative Director at Y&R Philippines.

He has scored multiple wins at Cannes, and the
Spikes Festival of Creativity. He was part of the
team that won Y&R its first Philippine Agency
of the Year plates, and the Philippines its first
APAC Effies gong.

Not content with being an advertising rock star,
Herbert literally is one in real life, playing lead
guitar for iconic Philippine bands Moonstar88
and 6cyclemind. He has won ‘Alternative
Album of the Year’ and ‘Most Downloaded Song’
at the Awit Awards.

Herbert Hernandez graduated Magna Cum
Laude, and first in his Advertising class.
He proceeded to do great work in JWT,
was named Creative Director at
DM9JaymeSyfu, and elevated to become
Executive Creative Director at Y&R Philippines.

He has scored multiple wins at Cannes,
and the Spikes Festival of Creativity.
He was part of the team that won Y&R its
first Philippine Agency of the Year plates,
and the Philippines its first APAC Effies gong.

Not content with being an advertising rock
star, Herbert literally is one in real life,
playing lead guitar for iconic Philippine bands
Moonstar88 and 6cyclemind. He has won
‘Alternative Album of the Year’ and
‘Most Downloaded Song’ at the Awit Awards.

Jake Yrastorza Managing Partner

Jake Yrastorza has chalked up over 20 years of
experience in advertising, handling market leaders,
and turning challenger brands into one.

Jake Yrastorza has chalked up over 20 years
of experience in advertising, handling market
leaders, and turning challenger brands into one.

Jake Yrastorza has chalked up over 20 years of
experience in advertising, handling market leaders,
and turning challenger brands into one.

Starting his career in Hemisphere-Leo Burnett
where he launched Lucky Me!, he soon was
named Group Account Director in JWT. There,
he helped make ‘Muziklaban’ the largest
rock – band competition in the country, and the brand
behind it, Red Horse, the best-selling beer in the
Philippines. Reason for Leo Burnett to woo him
back to handle Marlboro, another top brand.
Not long after, he was installed as Chief
Operating Officer of Cheil Philippines.

Jake became GIGIL’s Managing Partner in 2018.

Jake Yrastorza has chalked up over 20 years
of experience in advertising, handling market
leaders, and turning challenger brands into one.

Starting his career in Hemisphere-Leo Burnett
where he launched Lucky Me!, he soon was
named Group Account Director in JWT.
There, he helped make ‘Muziklaban’ the largest
rock – band competition in the country,
and the brand behind it, Red Horse, the
best-selling beer in the Philippines.
Reason for Leo Burnett to woo him back
to handle Marlboro, another top brand.
Not long after, he was installed as Chief
Operating Officer of Cheil Philippines.

Jake became GIGIL’s Managing Partner in 2018.

awards

APAC
EFFIES

1 x Gold
2x Silver

1 x Gold
2x Silver

Clio
Awards

1x Silver

LONDON
INT’L AWARDS

1x Shortlist

1x Shortlist

New York
Festivals

2x Shortlist

2x Shortlist

Spikes
asia

1x Bronze

1x Bronze

ADFEST

1x Bronze

1x Bronze

The
One Show

2x Shortlist

2x Shortlist

Ad
Stars

5x Shortlist

5x Shortlist

Kidlat
Awards

2X Gold
1X Silver
3X Bronze
6X Finalist

2X Gold
1X Silver
3X Bronze
6X Finalist

Adobo
Design
Awards

2x Silver

2x Silver

Youtube
Ads Awards

1x Crystal
3x Bronze

1x Crystal
3x Bronze

Panata
Awards

1x Grand Panata
2x Gold
1x Silver

1x Grand Panata
2x Gold
1x Silver

TAMBULI
Awards

2x Gold
2x Silver

2x Gold
2x Silver

Clio
HEALTH

1x Silver

1x Silver

BOOMERANG
AWARDS

1x Crystal
3x Bronze

1x Crystal
3x Bronze

Lazada
sea awards

Best Marketing
Innovation 2019
Best Brand
Campaign Execution

Best Marketing
Innovation 2019
Best Brand
Campaign Execution

The Work
Top 5
in APAC

Philippines’ No. 5
Best Performing Agency

Philippines’ No. 5
Best Performing Agency

CAMPAIGN
PHILIPPINES
AOY

Shortlist – Creative Agency 2019
Shortlist – Independent Agency 2019

Shortlist – Creative
Agency 2019
Shortlist – Independent Agency 2019

Agency
of the Year
Finalist

Finalist · Best in Creative
Finalist · Best in Marketing Performance
Finalist · Activation Excellence in Creativity & Innovation
Finalist · Digital Excellence Creative & Effectiveness

Finalist · Best in Creative
Finalist · Best in Marketing Performance
Finalist · Activation Excellence in Creativity & Innovation
Finalist · Digital Excellence Creative & Effectiveness

APAC
EFFIES

1 x Gold
2x Silver

1 x Gold
2x Silver

Clio
Awards

1x Silver

LONDON
INT’L AWARDS

1x Shortlist

1x Shortlist

New York
Festivals

2x Shortlist

2x Shortlist

Spikes
asia

1x Bronze

1x Bronze

ADFEST

1x Bronze

1x Bronze

The
One Show

2x Shortlist

2x Shortlist

Ad
Stars

5x Shortlist

5x Shortlist

Kidlat
Awards

2X Gold
1X Silver
3X Bronze
6X Finalist

2X Gold
1X Silver
3X Bronze
6X Finalist

Adobo
Design
Awards

2x Silver

2x Silver

Youtube
Ads Awards

1x Crystal
3x Bronze

1x Crystal
3x Bronze

Panata
Awards

1x Grand Panata
2x Gold
1x Silver

1x Grand Panata
2x Gold
1x Silver

TAMBULI
Awards

2x Gold
2x Silver

2x Gold
2x Silver

Clio
HEALTH

1x Silver

1x Silver

BOOMERANG
AWARDS

1x Crystal
3x Bronze

1x Crystal
3x Bronze

Lazada
sea awards

Best Marketing
Innovation 2019
Best Brand
Campaign Execution

Best Marketing
Innovation 2019
Best Brand
Campaign Execution

CAMPAIGN
PHILIPPINES
AOY

Shortlist – Creative Agency 2019
Shortlist – Independent Agency 2019

Shortlist – Creative
Agency 2019
Shortlist – Independent Agency 2019

The Work
Top 5
in APAC

Philippines’ No. 5
Best Performing Agency

Philippines’ No. 5
Best Performing Agency

Agency
of the Year
Finalist

Finalist · Best in Creative
Finalist · Best in Marketing Performance
Finalist · Activation Excellence in Creativity & Innovation
Finalist · Digital Excellence Creative & Effectiveness

Finalist · Best in Creative
Finalist · Best in Marketing Performance
Finalist · Activation Excellence in Creativity & Innovation
Finalist · Digital Excellence Creative & Effectiveness