unilever

shop2give

idea

All of this, for the Filipino child.

results

Earned USD 772,000 in free media
Achieved 158% of sales target, the highest ever in just 24 hours
Chalked up 3x higher revenue vs. previous big Lazada Sale campaigns

awards

ADFEST
– Bronze (eCommerce)

ONE SHOW
– Shortlist (Creative Effectiveness Consumer Products – Consumer/Brand)

AD STARS
– Finalist (Interactive – Use of Interactive)
– Finalist ( Interactive – Product & Service)
– Finalist (Social and Influencer)

LAZADA SOUTHEAST ASIA
– Best Marketing Innovation

BOOMERANG AWARDS
– Bronze (Effectiveness – Campaign Result, Awareness & Engagement)
– Finalist (Campaign & Service for Good, Brands)
– Shortlist (Effectiveness – Campaign Result, Sales)

TAMBULI
– Gold (Advocacy)
– Silver (Responsible Citizenship)

KIDLAT
– Finalist (Creative Effectiveness – Digital Activation & Campaigns)
– Finalist (Creative Effectiveness – Promo & Activation)

adobo DESIGN AWARDS
– Silver (Branding/Corporate Identity)
– Silver (Integrated Design)

PANATA AWARDS
– Silver, Excellence in Brand CSR