GIGIL Advertising Group and Accenture partner up for a series of films in the #StoriesOfAccenture campaign
The #StoriesOfAccenture Vertical Film Festival is a showcase of Accenture’s unique culture, told using real stories of its employees. With GIGIL as their partner ad agency, Accenture dives into innovative storytelling and delivers on promise of technology with humanity.
The five films for this series are: ‘Gravity,’ ‘Underground,’ ‘Cyborg,’ ‘Beyond,’ and ‘Strings.’ To give justice to the real employees’ stories, GIGIL created a unique concept for each film. Production partner Two Fold has been slated as the directors for this campaign. They are known for creating artful, visually striking music videos and more.
The campaign started as an internal crowdsourcing campaign for Accenture Philippines employees.
They were encouraged to share their unique experiences in the company using Instagram Stories.
Hundreds of entries were collected, reviewed, and eventually shortlisted to five–which were produced into the films that will be rolled out in the coming months.
The Founding Partner of GIGIL says: “In this campaign, we saw just how brave our Accenture clients were.
They were the ones who pushed the agency to find a unique way to tell their stories.
“It’s our duty to give justice to these inspiring stories by telling them in an innovative way. That’s why mobile phones played a huge part in the creative output. It was exciting because we had no guide for what we were doing, but because of the client’s’ patience and support, we made it happen together.
“The client has big visions for the campaign, and we’re excited to share the next films in the pipeline.”
