GIGIL’s Campaign for Orocan: Orocan’s Olympics ad issues a powerful headline, GIGIL explains the reason behind it
Hidilyn Diaz’s historical win at the Tokyo Olympics took the country by storm. The gold medalist was showered with congratulations and praise by Filipinos everywhere. It’s no surprise that brands would join in on the celebration. Witty ads about the weightlifter’s Olympic win were issued all over the internet. From fastfood chains, banks, cars—you name it.
But a local plastic brand had something more to say about this whole situation.
The headline on Orocan’s ad boldly reads: “‘Wag na tayong magplastikan. Last year, na-seen zone si Hidilyn sa ‘ting mga brands. Ngayon, cheer zone tayo sa kanya. Orocan yarrrn?” Well, they didn’t lie. Expect no less than the truth from the ‘Plastik na Totoo’ brand!
Orocan’s partner agency, GIGIL, is the one behind this playfully honest ad. They are also known for their works for Netflix, Danes, and RC Cola.
When asked about how they came up with the cheeky headline, the creatives shared: “It started as a discussion sa internal group. “Paano natin i-trendjack? Paano ipapakita na proud tayo kay Hidilyn at the same time reminding Filipinos and brands sa totoong issue: na-seen zone natin siya before, but now cheer zone tayo sa kanya?”
Needless to say, netizens loved the ad for more than just its cheeky headline, but also for the powerful message it issues. It is call-to-action for brands to take more initiative when it comes to supporting our local athletes, artists, and any Filipino who aims to raise the flag and bring recognition to our country.